Principles of Marketing
3 Credit Hours

Course Description

This survey course examines the movement of goods and services from the producer to the consumer. The areas of retailing, wholesaling, channels of distribution, marketing research and pricing are approached from the total marketing concept.

Course Delivery
FlexNet courses are taught via the internet using iNET (located in TritonPass). Students can enroll in a FlexNet course at any time throughout the semester as long as there is space available in the course, except the last three weeks of the term. Students have until the end of the term to complete the course from the time of enrollment and payment. All FlexNet courses end on the same date, the last day of the term, no matter the enrollment date. FlexNet courses do not have weekly deadlines, but it is highly recommended for students to stay on task.

Software and Hardware Requirements
The student will need to have access to the Internet and e-mail, and will need access to Word 95, 98, 2000, or XP.

Computer Literacy Requirements
The student must have previous experience working with computers and the Internet; must be able to use e-mail; and must be able to send attachments via e-mail. The student must have access to the software and equipment listed above.

Instructor: Christie Carlsen