Digital Mass Communications

The Associate of Applied Arts in Digital Mass Communications will prepare students for many exciting positions within the communications industry, such as digital and social media, journalism, and public relations, while combining general education requirements with hands-on job specific experiences. The Digital Mass Communications major provides a well-integrated, hands-on learning environment related to digital media industries and production. Students learn the skills to craft stories, messages, and a voice for digital content and social media. They will plan, create, and manage digital content, and utilizing state-of-the-art technology will produce professional content such as The Collegian, Iowa Central’s student newspaper, as well as podcasts, images, and social media content.

Possible Careers

  • Multimedia Specialist
  • Publicist
  • Digital Content Specialist
  • Social Media Marketers
  • Blogger
  • Media and Communication Worker
  • Desktop Publisher
  • Editor
  • Social Media Content Specialist
  • Creative Arts Director
  • Public Information Officer
  • Photo Journal & Visual Communications
  • Reporters & Correspondent

Course Schedule

Degree options include the A.A.A. degree and/or Certificates in Social Media Management or Public Relations Marketing.

First Semester

Course # Course Title
Credit Hours
ART-184 Photography I+
3.0
COM-150 Mass Communications & Society
3.0
ENG-105 Composition I+
3.0
GRA-176 Layout Design I
3.0
JOU-121 News Writing & Reporting
3.0
SDV-108 The College Experience+
1.0
 
Total Hours: 16.0

Second Semester

Course # Course Title
Credit Hours
COM-142 Mass Media Writing
3.0
GRA-177 Layout Design II
3.0
MMS-241 Public Relations & Marketing^^
3.0
PHT-185 Photography II
3.0
PSY-111 Introduction to Psychology+*
3.0
SMM-200 Emerging Media Technologies^
3.0
 
Total Hours: 18.0

Third Semester

Course # Course Title
Credit Hours
CIS-265 Photoshop I
3.0
CIS-352 Video Editing
3.0
JOU-210 Media Law and Ethics
3.0
JOU-941 Practicum
1.0
MAT-111 Math for Liberal Arts +*
4.0
SMM-170 Social Media Campaigns^/^^
3.0
 
Total Hours: 17.0

Fourth Semester

Course # Course Title
Credit Hours
COM-148 Diversity & The Media
3.0
COM-170 Crisis Media Management**
3.0
JOU-200 AP Editing
3.0
SMM-210 Web Analytics^
3.0
SPC-101 Fundamentals of Oral Communication+*
3.0
 
Total Hours: 16.0
 

Fifth Semester

Course # Course Title
Credit Hours
SMM-910 Internship
3.0
 
Total Hours: 3.0
 
A.A.A. Degree Total Hours: 70.0

^Courses required to complete the Social Media Management Certificate are marked by an caret (^)
^^Courses required to complete the Public Relations Marketing Certificate are marked by a double caret (^^)
*Course may be substituted with a course from the same category as indicated in the approved general education list
+Course satisfies general education requirement

Instructors

Joshua Howell (Advisor)
515-574-1250
howell@iowacentral.edu
Jennifer Condon (Dean)
515-574-1190
condon@iowacentral.edu