Students will learn to identify and reach targeted potential markets in photography. After establishing an authentic personal brand, each student will incorporate their brand into a range of outreach strategies, websites, and blogging. Students will build social media marketing platforms and learn to use them effectively, develop promotional materials, such as client welcome packets, and construct effective databases. Video marketing projects will provide the opportunity to create promotional videos for clients and businesses. This course offers a unique practical approach to learning marketing ethics and focuses on building relationships among client and creator.