SMM-170
Social Media Campaigns
3 Credit Hours

In this course, students explore the applications of social media in journalism and public relations, including driving traffic to other platforms, engaging directly with information consumers, and establishing a brand online. We will study current technologies and others as they emerge during the semester. This course helps students build confidence in their communication skills while also enabling them to think critically, consider the viewpoints of others, and effectively express themselves, all of which will benefit them in the classroom, in life, and in the workforce.